Overview

Dataset info

Number of variables45
Number of observations280
Missing cells0 (0.0%)
Duplicate rows0 (0.0%)
Total size in memory173.6 KiB
Average record size in memory634.8 B

Variables types

BOOL2
NUM39
CAT4

Reproduction info

Date of analysis2020-01-17 14:59:10.768741
Versionpandas-profiling v2.4.0
Command linepandas_profiling --config_file config.yaml [YOUR_FILE.csv]
Download Configurationconfig.yaml

Warnings

shopping_campaigns_2019 has 179 (63.9%) zeros Zeros
conv_rate_opt_growth has 175 (62.5%) zeros Zeros
shopping_campaigns_2018 has 178 (63.6%) zeros Zeros
conv_2018 has 7 (2.5%) zeros Zeros
non_optimizer_growth has 9 (3.2%) zeros Zeros
non_optimizer_2019 has 9 (3.2%) zeros Zeros
sb_share_2019 has 75 (26.8%) zeros Zeros
kpo_share_2019 has 163 (58.2%) zeros Zeros
revenueusd_2019 has 68 (24.3%) zeros Zeros
non_optimizer_2018 has 9 (3.2%) zeros Zeros
sb_cvr_growth has 94 (33.6%) zeros Zeros
sb_growth has 75 (26.8%) zeros Zeros
kpo_conv_rate_growth has 163 (58.2%) zeros Zeros
brand_campaigns_2018 has 38 (13.6%) zeros Zeros
shopping_growth has 184 (65.7%) zeros Zeros
brand_campaigns_2019 has 49 (17.5%) zeros Zeros
conv_rate_2019 has 9 (3.2%) zeros Zeros
rpconv_growth has 78 (27.9%) zeros Zeros
conv_2019 has 9 (3.2%) zeros Zeros
revenueusd_2018 has 69 (24.6%) zeros Zeros
kpo_growth has 163 (58.2%) zeros Zeros
shopping_share_growth has 184 (65.7%) zeros Zeros
rev_growth has 78 (27.9%) zeros Zeros
conv_rate_2018 has 7 (2.5%) zeros Zeros
roi_growth has 78 (27.9%) zeros Zeros
optimization_growth has 175 (62.5%) zeros Zeros
agency_name has a high cardinality: 183 distinct values Warning
conv_rate_growth has 9 (3.2%) zeros Zeros
optimization_share_2019 has 175 (62.5%) zeros Zeros
sb_share_2018 has 75 (26.8%) zeros Zeros
brand_share_growth has 53 (18.9%) zeros Zeros
kpo_share_2018 has 163 (58.2%) zeros Zeros
brand_campaigns_2019 is highly correlated with brand_campaigns_2018High Correlation
brand_campaigns_2018 is highly correlated with brand_campaigns_2019High Correlation
clicks_2018 is highly correlated with clicks_2019High Correlation
costusd_2018 is highly correlated with costusd_2019High Correlation
kpo_share_2019 is highly correlated with kpo_share_2018High Correlation
roi_growth is highly correlated with rev_growth and 1 other fieldsHigh Correlation
costusd_2019 is highly correlated with costusd_2018High Correlation
rpconv_growth is highly correlated with rev_growth and 1 other fieldsHigh Correlation
kpo_growth is highly correlated with kpo_conv_rate_growthHigh Correlation
kpo_share_2018 is highly correlated with kpo_share_2019High Correlation
kpo_conv_rate_growth is highly correlated with kpo_growthHigh Correlation
rev_growth is highly correlated with roi_growth and 1 other fieldsHigh Correlation
clicks_2019 is highly correlated with clicks_2018High Correlation

Variables

shopping_campaigns_2019
Real number (ℝ≥0)

ZEROS
Distinct count73
Unique (%)26.1%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean103.05
Minimum0.0
Maximum4105.0
Zeros179
Zeros (%)63.9%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q10
median0
Q315.25
95-th percentile444.2
Maximum4105
Range4105
Interquartile range (IQR)15.25

Descriptive statistics

Standard deviation417.2419053
Coefficient of variation (CV)4.048926786
Kurtosis46.17026263
Mean103.05
Median Absolute Deviation (MAD)165.9578571
Skewness6.327037441
Sum28854
Variance174090.8075
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.000e+00 5.000e-01 2.500e+00 2.900e+01 1.880e+02 5.415e+02 4.105e+03], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 179 63.9%
 
1 11 3.9%
 
2 5 1.8%
 
7 4 1.4%
 
24 2 0.7%
 
108 2 0.7%
 
16 2 0.7%
 
8 2 0.7%
 
28 2 0.7%
 
163 2 0.7%
 
Other values (63) 69 24.6%
 
ValueCountFrequency (%) 
0 179 63.9%
 
1 11 3.9%
 
2 5 1.8%
 
3 1 0.4%
 
4 1 0.4%
 
ValueCountFrequency (%) 
4105 1 0.4%
 
3151 1 0.4%
 
2215 1 0.4%
 
2108 1 0.4%
 
2030 1 0.4%
 

conv_rate_opt_growth
Real number (ℝ≥0)

ZEROS
Distinct count106
Unique (%)37.9%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean0.5245589261344916
Minimum0.0
Maximum19.80042237784903
Zeros175
Zeros (%)62.5%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q10
median0
Q30.797905517
95-th percentile1.462573879
Maximum19.80042238
Range19.80042238
Interquartile range (IQR)0.797905517

Descriptive statistics

Standard deviation1.652743423
Coefficient of variation (CV)3.150729767
Kurtosis86.30362034
Mean0.5245589261
Median Absolute Deviation (MAD)0.6695054601
Skewness8.64008955
Sum146.8764993
Variance2.731560823
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.00000000e+00 5.05992535e-05 4.77833660e-01 1.20561214e+00 1.82195029e+00 1.98004224e+01], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 175 62.5%
 
0.7342029159 1 0.4%
 
1.045346138 1 0.4%
 
1.199330945 1 0.4%
 
3.670225301 1 0.4%
 
0.5544454263 1 0.4%
 
0.6361462575 1 0.4%
 
0.7599970572 1 0.4%
 
0.5579975754 1 0.4%
 
1.096086913 1 0.4%
 
Other values (96) 96 34.3%
 
ValueCountFrequency (%) 
0 175 62.5%
 
0.0001011985069 1 0.4%
 
0.1894315998 1 0.4%
 
0.2347960939 1 0.4%
 
0.2439938619 1 0.4%
 
ValueCountFrequency (%) 
19.80042238 1 0.4%
 
12.80928399 1 0.4%
 
12.56586535 1 0.4%
 
3.670225301 1 0.4%
 
2.861274217 1 0.4%
 

shopping_campaigns_2018
Real number (ℝ≥0)

ZEROS
Distinct count76
Unique (%)27.1%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean123.54642857142858
Minimum0.0
Maximum10413.0
Zeros178
Zeros (%)63.6%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q10
median0
Q311.25
95-th percentile442.35
Maximum10413
Range10413
Interquartile range (IQR)11.25

Descriptive statistics

Standard deviation691.7495957
Coefficient of variation (CV)5.599106374
Kurtosis177.5740826
Mean123.5464286
Median Absolute Deviation (MAD)202.3984439
Skewness12.34056005
Sum34593
Variance478517.5032
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.0000e+00 5.0000e-01 1.0500e+01 2.6500e+01 3.1850e+02 2.3755e+03 1.0413e+04], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 178 63.6%
 
2 7 2.5%
 
1 5 1.8%
 
7 4 1.4%
 
10 3 1.1%
 
3 3 1.1%
 
5 3 1.1%
 
22 2 0.7%
 
13 2 0.7%
 
17 2 0.7%
 
Other values (66) 71 25.4%
 
ValueCountFrequency (%) 
0 178 63.6%
 
1 5 1.8%
 
2 7 2.5%
 
3 3 1.1%
 
4 2 0.7%
 
ValueCountFrequency (%) 
10413 1 0.4%
 
2630 1 0.4%
 
2121 1 0.4%
 
1888 1 0.4%
 
1720 1 0.4%
 

conv_2018
Real number (ℝ≥0)

ZEROS
Distinct count274
Unique (%)97.9%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean2102793.256894
Minimum0.0
Maximum167398663.30066302
Zeros7
Zeros (%)2.5%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile515.6716676
Q117618.55188
median106243.5
Q3476677.8761
95-th percentile7094559.825
Maximum167398663.3
Range167398663.3
Interquartile range (IQR)459059.3242

Descriptive statistics

Standard deviation11620645.47
Coefficient of variation (CV)5.526290059
Kurtosis150.6933623
Mean2102793.257
Median Absolute Deviation (MAD)3324835.611
Skewness11.30546192
Sum588782111.9
Variance1.350394012e+14
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.00000000e+00 6.00000000e+00 4.04550000e+03 4.10455000e+04 2.33942185e+05 5.72740000e+05 2.67162115e+06 1.37044772e+07 1.67398663e+08], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 7 2.5%
 
8477986 1 0.4%
 
36805.76 1 0.4%
 
40989 1 0.4%
 
9447.118563 1 0.4%
 
69205.48999 1 0.4%
 
19967.75382 1 0.4%
 
57385 1 0.4%
 
478420 1 0.4%
 
25269.31214 1 0.4%
 
Other values (264) 264 94.3%
 
ValueCountFrequency (%) 
0 7 2.5%
 
12 1 0.4%
 
29.00000015 1 0.4%
 
45.00000004 1 0.4%
 
160 1 0.4%
 
ValueCountFrequency (%) 
167398663.3 1 0.4%
 
57831014 1 0.4%
 
52154356.99 1 0.4%
 
37882918.84 1 0.4%
 
32569935 1 0.4%
 

non_optimizer_growth
Real number (ℝ≥0)

ZEROS
Distinct count244
Unique (%)87.1%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean1.0308769251250982
Minimum0.0
Maximum14.073452778327251
Zeros9
Zeros (%)3.2%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0.05697554099
Q10.575565359
median0.9137661119
Q31.071547401
95-th percentile2.438234772
Maximum14.07345278
Range14.07345278
Interquartile range (IQR)0.4959820423

Descriptive statistics

Standard deviation1.185035894
Coefficient of variation (CV)1.149541584
Kurtosis63.11782438
Mean1.030876925
Median Absolute Deviation (MAD)0.5305776627
Skewness6.757529067
Sum288.645539
Variance1.40431007
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.00000000e+00 3.16665072e-03 6.05964648e-01 9.96732293e-01 1.00001297e+00 1.08261472e+00 1.72429875e+00 3.06437574e+00 1.40734528e+01], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
1 29 10.4%
 
0 9 3.2%
 
0.9278627579 1 0.4%
 
0.7307599001 1 0.4%
 
9.745930571 1 0.4%
 
0.8510987567 1 0.4%
 
1.259003208 1 0.4%
 
0.7671182633 1 0.4%
 
1.073739929 1 0.4%
 
0.9578835983 1 0.4%
 
Other values (234) 234 83.6%
 
ValueCountFrequency (%) 
0 9 3.2%
 
0.006333301435 1 0.4%
 
0.01056171621 1 0.4%
 
0.03124253759 1 0.4%
 
0.04875083901 1 0.4%
 
ValueCountFrequency (%) 
14.07345278 1 0.4%
 
9.745930571 1 0.4%
 
5.318067858 1 0.4%
 
4.640802138 1 0.4%
 
4.569684472 1 0.4%
 

non_optimizer_2019
Real number (ℝ≥0)

ZEROS
Distinct count244
Unique (%)87.1%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean0.4260167307758134
Minimum0.0
Maximum1.0
Zeros9
Zeros (%)3.2%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0.006314794594
Q10.1260806606
median0.3102121081
Q30.7355651399
95-th percentile1
Maximum1
Range1
Interquartile range (IQR)0.6094844793

Descriptive statistics

Standard deviation0.3474364288
Coefficient of variation (CV)0.8155464415
Kurtosis-1.234054878
Mean0.4260167308
Median Absolute Deviation (MAD)0.30661445
Skewness0.4824649209
Sum119.2846846
Variance0.120712072
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.00000000e+00 5.76560947e-04 2.28827132e-01 9.98109194e-01 9.99911327e-01 1.00000000e+00], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
1 29 10.4%
 
0 9 3.2%
 
0.1323695207 1 0.4%
 
0.02590255509 1 0.4%
 
0.7952520106 1 0.4%
 
0.9816136696 1 0.4%
 
0.09154757783 1 0.4%
 
0.8295798556 1 0.4%
 
0.4321651505 1 0.4%
 
0.7509229064 1 0.4%
 
Other values (234) 234 83.6%
 
ValueCountFrequency (%) 
0 9 3.2%
 
0.001153121894 1 0.4%
 
0.003125164592 1 0.4%
 
0.004131509463 1 0.4%
 
0.004852823209 1 0.4%
 
ValueCountFrequency (%) 
1 29 10.4%
 
0.999822654 1 0.4%
 
0.9997864758 1 0.4%
 
0.9997304853 1 0.4%
 
0.9986303786 1 0.4%
 

costusd_2019
Real number (ℝ≥0)

UNIQUE
HIGH CORRELATION
Distinct count280
Unique (%)100.0%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean7985944.47119924
Minimum874.067229172
Maximum177861494.66519395
Zeros0
Zeros (%)0.0%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum874.0672292
5-th percentile10530.81883
Q1629452.8512
median2701457.583
Q38293046.427
95-th percentile28930672.52
Maximum177861494.7
Range177860620.6
Interquartile range (IQR)7663593.576

Descriptive statistics

Standard deviation16840201.36
Coefficient of variation (CV)2.108730085
Kurtosis45.14036611
Mean7985944.471
Median Absolute Deviation (MAD)8744311.413
Skewness5.748280797
Sum2236064452
Variance2.835923819e+14
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[8.74067229e+02 1.19110259e+04 3.23111345e+05 1.58316996e+06 6.18917037e+06 1.19627598e+07 2.86543153e+07 4.56017695e+07 1.77861495e+08], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
591009.0777 1 0.4%
 
28526333.57 1 0.4%
 
3867721.798 1 0.4%
 
66741.04863 1 0.4%
 
683711.5571 1 0.4%
 
349998.0264 1 0.4%
 
4552853.624 1 0.4%
 
268860.2474 1 0.4%
 
37530269.96 1 0.4%
 
2997239.733 1 0.4%
 
Other values (270) 270 96.4%
 
ValueCountFrequency (%) 
874.0672292 1 0.4%
 
1604.294652 1 0.4%
 
1890.519997 1 0.4%
 
2231.180866 1 0.4%
 
2380.719977 1 0.4%
 
ValueCountFrequency (%) 
177861494.7 1 0.4%
 
110638279.3 1 0.4%
 
95619343.65 1 0.4%
 
83558702.85 1 0.4%
 
65047974.6 1 0.4%
 

campaigns_2018
Real number (ℝ≥0)

Distinct count255
Unique (%)91.1%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean2268.35
Minimum1.0
Maximum97380.0
Zeros0
Zeros (%)0.0%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum1
5-th percentile13.95
Q194.75
median405
Q31452.75
95-th percentile8671.85
Maximum97380
Range97379
Interquartile range (IQR)1358

Descriptive statistics

Standard deviation7744.92262
Coefficient of variation (CV)3.414341976
Kurtosis90.97526232
Mean2268.35
Median Absolute Deviation (MAD)2951.4725
Skewness8.596953444
Sum635138
Variance59983826.39
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[1.00000e+00 1.04500e+02 2.87000e+02 7.90000e+02 1.87700e+03 3.86900e+03 1.27375e+04 9.73800e+04], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
49 3 1.1%
 
37 3 1.1%
 
147 2 0.7%
 
101 2 0.7%
 
92 2 0.7%
 
5 2 0.7%
 
524 2 0.7%
 
774 2 0.7%
 
174 2 0.7%
 
79 2 0.7%
 
Other values (245) 258 92.1%
 
ValueCountFrequency (%) 
1 2 0.7%
 
2 1 0.4%
 
3 1 0.4%
 
4 2 0.7%
 
5 2 0.7%
 
ValueCountFrequency (%) 
97380 1 0.4%
 
49473 1 0.4%
 
49021 1 0.4%
 
26945 1 0.4%
 
22350 1 0.4%
 

sb_share_2019
Real number (ℝ≥0)

ZEROS
Distinct count205
Unique (%)73.2%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean0.20366476244137455
Minimum0.0
Maximum1.0
Zeros75
Zeros (%)26.8%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q10
median0.09466637966
Q30.3120250346
95-th percentile0.818661498
Maximum1
Range1
Interquartile range (IQR)0.3120250346

Descriptive statistics

Standard deviation0.2668035544
Coefficient of variation (CV)1.310013334
Kurtosis1.012412395
Mean0.2036647624
Median Absolute Deviation (MAD)0.2102350901
Skewness1.413195136
Sum57.02613348
Variance0.07118413662
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.00000000e+00 2.97555894e-05 3.19376465e-03 3.34590234e-02 3.89409466e-01 1.00000000e+00], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 75 26.8%
 
1 2 0.7%
 
0.1395670766 1 0.4%
 
0.5472907965 1 0.4%
 
0.001432456943 1 0.4%
 
0.03206571489 1 0.4%
 
0.002037283242 1 0.4%
 
0.04987555831 1 0.4%
 
0.004799537721 1 0.4%
 
0.1654583619 1 0.4%
 
Other values (195) 195 69.6%
 
ValueCountFrequency (%) 
0 75 26.8%
 
5.951117885e-05 1 0.4%
 
0.0001773460256 1 0.4%
 
0.0002135242134 1 0.4%
 
0.0002695146532 1 0.4%
 
ValueCountFrequency (%) 
1 2 0.7%
 
0.9812680134 1 0.4%
 
0.9740974449 1 0.4%
 
0.9579877374 1 0.4%
 
0.9244733119 1 0.4%
 

kpo_share_2019
Real number (ℝ≥0)

ZEROS
HIGH CORRELATION
Distinct count118
Unique (%)42.1%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean0.2077899552380914
Minimum0.0
Maximum0.9968748354075806
Zeros163
Zeros (%)58.2%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q10
median0
Q30.3966923654
95-th percentile0.8676902202
Maximum0.9968748354
Range0.9968748354
Interquartile range (IQR)0.3966923654

Descriptive statistics

Standard deviation0.3189468303
Coefficient of variation (CV)1.53494826
Kurtosis-0.08431613523
Mean0.2077899552
Median Absolute Deviation (MAD)0.2686618839
Skewness1.22811786
Sum58.18118747
Variance0.1017270806
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0. 0.00200451 0.99687484], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 163 58.2%
 
0.2115123457 1 0.4%
 
0.05248037803 1 0.4%
 
0.3604605552 1 0.4%
 
0.1714919402 1 0.4%
 
0.2471298004 1 0.4%
 
0.3014981795 1 0.4%
 
0.1936570144 1 0.4%
 
0.613550273 1 0.4%
 
0.2900064643 1 0.4%
 
Other values (108) 108 38.6%
 
ValueCountFrequency (%) 
0 163 58.2%
 
0.004009021464 1 0.4%
 
0.004454653463 1 0.4%
 
0.007604525541 1 0.4%
 
0.01248922452 1 0.4%
 
ValueCountFrequency (%) 
0.9968748354 1 0.4%
 
0.9958684905 1 0.4%
 
0.98426694 1 0.4%
 
0.9721924329 1 0.4%
 
0.9632338942 1 0.4%
 

growth
Real number (ℝ≥0)

UNIQUE
Distinct count280
Unique (%)100.0%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean0.9871551293041112
Minimum0.003717273108787959
Maximum3.578419637337373
Zeros0
Zeros (%)0.0%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0.003717273109
5-th percentile0.1333266413
Q10.7117190888
median0.9927116498
Q31.159720628
95-th percentile1.881473359
Maximum3.578419637
Range3.574702364
Interquartile range (IQR)0.4480015392

Descriptive statistics

Standard deviation0.5625090199
Coefficient of variation (CV)0.5698283919
Kurtosis6.137864708
Mean0.9871551293
Median Absolute Deviation (MAD)0.3668398021
Skewness1.74312339
Sum276.4034362
Variance0.3164163975
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.00371727 0.68335754 1.31943538 1.65922881 3.57841964], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0.9969983458 1 0.4%
 
0.5169000024 1 0.4%
 
0.8018577228 1 0.4%
 
3.07430043 1 0.4%
 
0.7491176337 1 0.4%
 
0.09267180319 1 0.4%
 
3.506987021 1 0.4%
 
1.239460116 1 0.4%
 
0.6970246965 1 0.4%
 
0.5178206907 1 0.4%
 
Other values (270) 270 96.4%
 
ValueCountFrequency (%) 
0.003717273109 1 0.4%
 
0.008824399801 1 0.4%
 
0.01994791162 1 0.4%
 
0.02570857216 1 0.4%
 
0.02744985176 1 0.4%
 
ValueCountFrequency (%) 
3.578419637 1 0.4%
 
3.568415805 1 0.4%
 
3.506987021 1 0.4%
 
3.455159589 1 0.4%
 
3.07430043 1 0.4%
 

revenueusd_2019
Real number (ℝ≥0)

ZEROS
Distinct count213
Unique (%)76.1%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean80443380.25111072
Minimum0.0
Maximum6548064754.44
Zeros68
Zeros (%)24.3%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q185.75
median1119302.451
Q327891893.6
95-th percentile197217241.9
Maximum6548064754
Range6548064754
Interquartile range (IQR)27891807.85

Descriptive statistics

Standard deviation451802353.2
Coefficient of variation (CV)5.616401894
Kurtosis157.1019204
Mean80443380.25
Median Absolute Deviation (MAD)123219372
Skewness11.71060615
Sum2.252414647e+10
Variance2.041253663e+17
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.00000000e+00 2.74757521e-02 2.55180152e+03 2.38350749e+04 2.40789539e+05 ... 1.81235870e+07 6.67315313e+07 2.08498857e+08 1.28389275e+09 6.54806475e+09], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 68 24.3%
 
1492107.283 1 0.4%
 
470257584.7 1 0.4%
 
64321764.88 1 0.4%
 
2146501.858 1 0.4%
 
236270.3081 1 0.4%
 
7141837.15 1 0.4%
 
4690732.06 1 0.4%
 
7226 1 0.4%
 
83587.92001 1 0.4%
 
Other values (203) 203 72.5%
 
ValueCountFrequency (%) 
0 68 24.3%
 
0.05495150427 1 0.4%
 
67 1 0.4%
 
92 1 0.4%
 
97.19269554 1 0.4%
 
ValueCountFrequency (%) 
6548064754 1 0.4%
 
2935800300 1 0.4%
 
1320737535 1 0.4%
 
1247047963 1 0.4%
 
1001097584 1 0.4%
 

region
Categorical

Distinct count3
Unique (%)1.1%
Missing0
Missing (%)0.0%
Memory size2.3 KiB
AMER
194
EMEA
60
APJ
 
26
ValueCountFrequency (%) 
AMER 194 69.3%
 
EMEA 60 21.4%
 
APJ 26 9.3%
 

Composition

Contains charsTrue
Contains digitsFalse
Contains whitespaceFalse
Contains non-wordsFalse

Length

Max length4
Mean length3.907142857
Min length3
Scatter

non_optimizer_2018
Real number (ℝ≥0)

ZEROS
Distinct count244
Unique (%)87.1%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean0.4871813109241922
Minimum0.0
Maximum1.0
Zeros9
Zeros (%)3.2%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0.01630172267
Q10.1663794841
median0.4066362825
Q30.8559719558
95-th percentile1
Maximum1
Range1
Interquartile range (IQR)0.6895924717

Descriptive statistics

Standard deviation0.3538278332
Coefficient of variation (CV)0.7262754651
Kurtosis-1.465686395
Mean0.4871813109
Median Absolute Deviation (MAD)0.3178947077
Skewness0.2369292238
Sum136.4107671
Variance0.1251941355
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0. 0.00353962 0.34291591 0.95196588 0.99991427 1. ], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
1 29 10.4%
 
0 9 3.2%
 
0.5561439467 1 0.4%
 
0.01650659616 1 0.4%
 
0.8319917142 1 0.4%
 
0.509919713 1 0.4%
 
0.09329062178 1 0.4%
 
0.9710198258 1 0.4%
 
0.8545176887 1 0.4%
 
0.2001965771 1 0.4%
 
Other values (234) 234 83.6%
 
ValueCountFrequency (%) 
0 9 3.2%
 
0.007079244918 1 0.4%
 
0.008884130471 1 0.4%
 
0.01063989016 1 0.4%
 
0.01156186295 1 0.4%
 
ValueCountFrequency (%) 
1 29 10.4%
 
0.9998285344 1 0.4%
 
0.9997045614 1 0.4%
 
0.9988809469 1 0.4%
 
0.997957373 1 0.4%
 

sb_cvr_growth
Real number (ℝ≥0)

ZEROS
Distinct count187
Unique (%)66.8%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean1.914341969691389
Minimum0.0
Maximum59.43816480266182
Zeros94
Zeros (%)33.6%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q10
median0.6178717681
Q31.284678388
95-th percentile10.27820651
Maximum59.4381648
Range59.4381648
Interquartile range (IQR)1.284678388

Descriptive statistics

Standard deviation5.473145399
Coefficient of variation (CV)2.859021787
Kurtosis50.97618644
Mean1.91434197
Median Absolute Deviation (MAD)2.37657985
Skewness6.281629398
Sum536.0157515
Variance29.95532055
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.00000000e+00 3.60262455e-03 1.35300649e+00 3.28669398e+00 1.56772590e+01 5.94381648e+01], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 94 33.6%
 
1.239311962 1 0.4%
 
0.985313244 1 0.4%
 
1.193748769 1 0.4%
 
16.60814982 1 0.4%
 
5.212270525 1 0.4%
 
1.02349283 1 0.4%
 
1.360061223 1 0.4%
 
0.751836845 1 0.4%
 
1.207264681 1 0.4%
 
Other values (177) 177 63.2%
 
ValueCountFrequency (%) 
0 94 33.6%
 
0.007205249101 1 0.4%
 
0.009369927585 1 0.4%
 
0.01433054217 1 0.4%
 
0.01653304245 1 0.4%
 
ValueCountFrequency (%) 
59.4381648 1 0.4%
 
30.31873297 1 0.4%
 
29.48454487 1 0.4%
 
27.13968904 1 0.4%
 
25.53257883 1 0.4%
 
Distinct count2
Unique (%)0.7%
Missing0
Missing (%)0.0%
Memory size2.3 KiB
No
269
Yes
 
11
ValueCountFrequency (%) 
No 269 96.1%
 
Yes 11 3.9%
 

client_type
Categorical

Distinct count2
Unique (%)0.7%
Missing0
Missing (%)0.0%
Memory size2.3 KiB
Agency
183
Advertiser
97
ValueCountFrequency (%) 
Agency 183 65.4%
 
Advertiser 97 34.6%
 

Composition

Contains charsTrue
Contains digitsFalse
Contains whitespaceFalse
Contains non-wordsFalse

Length

Max length10
Mean length7.385714286
Min length6
Scatter

sb_growth
Real number (ℝ≥0)

ZEROS
Distinct count205
Unique (%)73.2%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean149.6202714164675
Minimum0.0
Maximum35711.40129282
Zeros75
Zeros (%)26.8%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q10
median1.142880356
Q33.785337377
95-th percentile29.69996405
Maximum35711.40129
Range35711.40129
Interquartile range (IQR)3.785337377

Descriptive statistics

Standard deviation2137.836796
Coefficient of variation (CV)14.28841677
Kurtosis277.3645236
Mean149.6202714
Median Absolute Deviation (MAD)282.4029188
Skewness16.61821783
Sum41893.676
Variance4570346.165
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.00000000e+00 1.00900944e-03 1.68893381e+00 2.66816605e+00 1.13341262e+01 3.28408713e+01 2.50809326e+02 1.43673839e+03 3.57114013e+04], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 75 26.8%
 
1 2 0.7%
 
1.292964257 1 0.4%
 
28.98805158 1 0.4%
 
149.5620555 1 0.4%
 
0.6547054755 1 0.4%
 
10.48315035 1 0.4%
 
35.24929135 1 0.4%
 
1.267595854 1 0.4%
 
1.653210585 1 0.4%
 
Other values (195) 195 69.6%
 
ValueCountFrequency (%) 
0 75 26.8%
 
0.002018018876 1 0.4%
 
0.006860634409 1 0.4%
 
0.01066367034 1 0.4%
 
0.0289593517 1 0.4%
 
ValueCountFrequency (%) 
35711.40129 1 0.4%
 
1480.024117 1 0.4%
 
1393.452668 1 0.4%
 
1317.712324 1 0.4%
 
280.386847 1 0.4%
 

clicks_2019
Real number (ℝ≥0)

UNIQUE
HIGH CORRELATION
Distinct count280
Unique (%)100.0%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean22801036.485714287
Minimum672.0
Maximum1958069574.0
Zeros0
Zeros (%)0.0%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum672
5-th percentile22310.9
Q1531833
median2432625.5
Q312032870.5
95-th percentile55593013.6
Maximum1958069574
Range1958068902
Interquartile range (IQR)11501037.5

Descriptive statistics

Standard deviation128620337.4
Coefficient of variation (CV)5.640986428
Kurtosis187.8688049
Mean22801036.49
Median Absolute Deviation (MAD)31594992.39
Skewness12.97016071
Sum6384290216
Variance1.654319118e+16
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[6.72000000e+02 2.53150000e+03 1.53617000e+05 1.41893400e+06 5.08060000e+06 2.04225925e+07 6.99358330e+07 3.25852853e+08 1.95806957e+09], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
18022398 1 0.4%
 
19945409 1 0.4%
 
16083803 1 0.4%
 
1958069574 1 0.4%
 
15800005 1 0.4%
 
20027214 1 0.4%
 
1003707 1 0.4%
 
33249166 1 0.4%
 
2347775 1 0.4%
 
16067346 1 0.4%
 
Other values (270) 270 96.4%
 
ValueCountFrequency (%) 
672 1 0.4%
 
1425 1 0.4%
 
1802 1 0.4%
 
1967 1 0.4%
 
2201 1 0.4%
 
ValueCountFrequency (%) 
1958069574 1 0.4%
 
704303835 1 0.4%
 
359500254 1 0.4%
 
292205452 1 0.4%
 
282267488 1 0.4%
 

kpo_conv_rate_growth
Real number (ℝ≥0)

ZEROS
HIGH CORRELATION
Distinct count118
Unique (%)42.1%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean0.7027467521936686
Minimum0.0
Maximum44.8789570100589
Zeros163
Zeros (%)58.2%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q10
median0
Q30.6647801018
95-th percentile1.55397664
Maximum44.87895701
Range44.87895701
Interquartile range (IQR)0.6647801018

Descriptive statistics

Standard deviation3.471490625
Coefficient of variation (CV)4.939888536
Kurtosis120.6243178
Mean0.7027467522
Median Absolute Deviation (MAD)0.9235790225
Skewness10.58599329
Sum196.7690906
Variance12.05124716
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.00000000e+00 5.09608876e-05 1.23416516e+00 1.79087607e+00 4.20697447e+00 4.48789570e+01], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 163 58.2%
 
1.220532658 1 0.4%
 
1.436883974 1 0.4%
 
0.8372368469 1 0.4%
 
0.1295142836 1 0.4%
 
0.5338660586 1 0.4%
 
0.6740499993 1 0.4%
 
0.4607226777 1 0.4%
 
1.020629986 1 0.4%
 
0.05783931236 1 0.4%
 
Other values (108) 108 38.6%
 
ValueCountFrequency (%) 
0 163 58.2%
 
0.0001019217752 1 0.4%
 
0.01664447114 1 0.4%
 
0.05783931236 1 0.4%
 
0.05919442372 1 0.4%
 
ValueCountFrequency (%) 
44.87895701 1 0.4%
 
32.5651694 1 0.4%
 
16.62592442 1 0.4%
 
4.902953591 1 0.4%
 
3.510995341 1 0.4%
 

campaigns_growth
Real number (ℝ≥0)

Distinct count269
Unique (%)96.1%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean1.1693307795232013
Minimum0.014285714285714284
Maximum22.17924528301887
Zeros0
Zeros (%)0.0%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0.01428571429
5-th percentile0.2944561688
Q10.6050014023
median0.9301819523
Q31.202835514
95-th percentile2.563690141
Maximum22.17924528
Range22.16495957
Interquartile range (IQR)0.5978341122

Descriptive statistics

Standard deviation1.576596341
Coefficient of variation (CV)1.348289439
Kurtosis115.4478814
Mean1.16933078
Median Absolute Deviation (MAD)0.6439174999
Skewness9.338468023
Sum327.4126183
Variance2.485656022
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[1.42857143e-02 3.70929892e-01 1.20815050e+00 1.93772781e+00 3.70800654e+00 2.21792453e+01], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
1 10 3.6%
 
0.95 2 0.7%
 
0.7931034483 2 0.7%
 
0.8384030418 1 0.4%
 
0.9148556118 1 0.4%
 
1.221169552 1 0.4%
 
0.9792746114 1 0.4%
 
1.042892157 1 0.4%
 
1.73655914 1 0.4%
 
3.16 1 0.4%
 
Other values (259) 259 92.5%
 
ValueCountFrequency (%) 
0.01428571429 1 0.4%
 
0.02881355932 1 0.4%
 
0.02931596091 1 0.4%
 
0.07988450433 1 0.4%
 
0.1059602649 1 0.4%
 
ValueCountFrequency (%) 
22.17924528 1 0.4%
 
8.102040816 1 0.4%
 
7.145374449 1 0.4%
 
6.557692308 1 0.4%
 
5.053571429 1 0.4%
 

brand_campaigns_2018
Real number (ℝ≥0)

ZEROS
HIGH CORRELATION
Distinct count135
Unique (%)48.2%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean278.7392857142857
Minimum0.0
Maximum10451.0
Zeros38
Zeros (%)13.6%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q15
median29
Q3136
95-th percentile1344.35
Maximum10451
Range10451
Interquartile range (IQR)131

Descriptive statistics

Standard deviation947.7951323
Coefficient of variation (CV)3.400292606
Kurtosis62.82911769
Mean278.7392857
Median Absolute Deviation (MAD)385.6592602
Skewness7.234699171
Sum78047
Variance898315.6128
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.0000e+00 5.0000e-01 1.4500e+01 5.2500e+01 1.5650e+02 6.3000e+02 1.9120e+03 1.0451e+04], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 38 13.6%
 
2 12 4.3%
 
10 9 3.2%
 
4 8 2.9%
 
3 6 2.1%
 
14 6 2.1%
 
8 6 2.1%
 
1 5 1.8%
 
6 5 1.8%
 
5 5 1.8%
 
Other values (125) 180 64.3%
 
ValueCountFrequency (%) 
0 38 13.6%
 
1 5 1.8%
 
2 12 4.3%
 
3 6 2.1%
 
4 8 2.9%
 
ValueCountFrequency (%) 
10451 1 0.4%
 
7189 1 0.4%
 
5907 1 0.4%
 
4679 1 0.4%
 
3465 1 0.4%
 

campaigns_2019
Real number (ℝ≥0)

Distinct count243
Unique (%)86.8%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean2328.2428571428572
Minimum1.0
Maximum141694.0
Zeros0
Zeros (%)0.0%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum1
5-th percentile7.95
Q191
median367.5
Q31341.75
95-th percentile8390.75
Maximum141694
Range141693
Interquartile range (IQR)1250.75

Descriptive statistics

Standard deviation10026.14069
Coefficient of variation (CV)4.30631223
Kurtosis144.5966067
Mean2328.242857
Median Absolute Deviation (MAD)3086.402653
Skewness11.25096779
Sum651908
Variance100523497.1
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[1.00000e+00 5.50000e+00 1.10500e+02 2.86000e+02 8.21500e+02 1.71450e+03 4.96500e+03 1.68665e+04 1.41694e+05], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
48 4 1.4%
 
3 3 1.1%
 
9 3 1.1%
 
50 3 1.1%
 
16 3 1.1%
 
4 3 1.1%
 
1 3 1.1%
 
116 2 0.7%
 
61 2 0.7%
 
13 2 0.7%
 
Other values (233) 252 90.0%
 
ValueCountFrequency (%) 
1 3 1.1%
 
2 1 0.4%
 
3 3 1.1%
 
4 3 1.1%
 
5 2 0.7%
 
ValueCountFrequency (%) 
141694 1 0.4%
 
75917 1 0.4%
 
29945 1 0.4%
 
17496 1 0.4%
 
16237 1 0.4%
 

shopping_growth
Real number (ℝ≥0)

ZEROS
Distinct count86
Unique (%)30.7%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean0.6016041835573492
Minimum0.0
Maximum24.33333333333333
Zeros184
Zeros (%)65.7%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q10
median0
Q30.6283119864
95-th percentile2.009762141
Maximum24.33333333
Range24.33333333
Interquartile range (IQR)0.6283119864

Descriptive statistics

Standard deviation2.192333893
Coefficient of variation (CV)3.644146687
Kurtosis75.7630933
Mean0.6016041836
Median Absolute Deviation (MAD)0.8311132978
Skewness8.200905136
Sum168.4491714
Variance4.806327897
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[ 0. 0.03846154 0.99693541 1.0046729 2.47280844 5.0875 24.33333333], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 184 65.7%
 
1 7 2.5%
 
0.7142857143 2 0.7%
 
1.363636364 2 0.7%
 
0.3333333333 2 0.7%
 
0.5 2 0.7%
 
1.142857143 2 0.7%
 
1.31884058 1 0.4%
 
4.384615385 1 0.4%
 
1.185614849 1 0.4%
 
Other values (76) 76 27.1%
 
ValueCountFrequency (%) 
0 184 65.7%
 
0.07692307692 1 0.4%
 
0.08658008658 1 0.4%
 
0.1428571429 1 0.4%
 
0.1666666667 1 0.4%
 
ValueCountFrequency (%) 
24.33333333 1 0.4%
 
19 1 0.4%
 
16.5 1 0.4%
 
5.375 1 0.4%
 
4.8 1 0.4%
 

brand_campaigns_2019
Real number (ℝ≥0)

ZEROS
HIGH CORRELATION
Distinct count143
Unique (%)51.1%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean267.575
Minimum0.0
Maximum7789.0
Zeros49
Zeros (%)17.5%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q13
median27.5
Q3113.5
95-th percentile1215.15
Maximum7789
Range7789
Interquartile range (IQR)110.5

Descriptive statistics

Standard deviation852.4045315
Coefficient of variation (CV)3.185665819
Kurtosis40.00095515
Mean267.575
Median Absolute Deviation (MAD)375.8273214
Skewness5.891239934
Sum74921
Variance726593.4854
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.000e+00 5.000e-01 7.500e+00 2.650e+01 1.050e+02 2.845e+02 1.373e+03 7.789e+03], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 49 17.5%
 
2 9 3.2%
 
3 9 3.2%
 
4 8 2.9%
 
1 7 2.5%
 
5 7 2.5%
 
21 6 2.1%
 
7 5 1.8%
 
6 5 1.8%
 
12 4 1.4%
 
Other values (133) 171 61.1%
 
ValueCountFrequency (%) 
0 49 17.5%
 
1 7 2.5%
 
2 9 3.2%
 
3 9 3.2%
 
4 8 2.9%
 
ValueCountFrequency (%) 
7789 1 0.4%
 
6589 1 0.4%
 
5407 1 0.4%
 
4692 1 0.4%
 
3800 1 0.4%
 

clicks_2018
Real number (ℝ≥0)

UNIQUE
HIGH CORRELATION
Distinct count280
Unique (%)100.0%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean21145452.367857143
Minimum823.0
Maximum1618480420.0
Zeros0
Zeros (%)0.0%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum823
5-th percentile41206.25
Q1630752.75
median2584779.5
Q313511529.25
95-th percentile51482143.05
Maximum1618480420
Range1618479597
Interquartile range (IQR)12880776.5

Descriptive statistics

Standard deviation107086616.4
Coefficient of variation (CV)5.064285907
Kurtosis181.0640465
Mean21145452.37
Median Absolute Deviation (MAD)28351496.52
Skewness12.63641848
Sum5920726663
Variance1.146754342e+16
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[8.23000000e+02 4.70600000e+04 7.34770500e+05 2.36845150e+06 4.65741850e+06 1.79980420e+07 5.08293475e+07 1.04404468e+08 1.61848042e+09], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
140344 1 0.4%
 
45516 1 0.4%
 
7540572 1 0.4%
 
1998193 1 0.4%
 
29316933 1 0.4%
 
4675038 1 0.4%
 
4363767 1 0.4%
 
7403007 1 0.4%
 
708289 1 0.4%
 
396768 1 0.4%
 
Other values (270) 270 96.4%
 
ValueCountFrequency (%) 
823 1 0.4%
 
5002 1 0.4%
 
10653 1 0.4%
 
12065 1 0.4%
 
15744 1 0.4%
 
ValueCountFrequency (%) 
1618480420 1 0.4%
 
548530969 1 0.4%
 
372010572 1 0.4%
 
297672357 1 0.4%
 
229574705 1 0.4%
 

costusd_2018
Real number (ℝ≥0)

UNIQUE
HIGH CORRELATION
Distinct count280
Unique (%)100.0%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean8041111.812739549
Minimum455.494590339
Maximum186963124.17825
Zeros0
Zeros (%)0.0%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum455.4945903
5-th percentile48148.35002
Q1761689.7891
median2807204.888
Q37883260.412
95-th percentile31908374
Maximum186963124.2
Range186962668.7
Interquartile range (IQR)7121570.623

Descriptive statistics

Standard deviation17398614.66
Coefficient of variation (CV)2.16370759
Kurtosis49.86602496
Mean8041111.813
Median Absolute Deviation (MAD)8712776.858
Skewness6.131428678
Sum2251511308
Variance3.027117922e+14
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[4.55494590e+02 2.40067052e+05 1.79524316e+06 5.15257671e+06 1.08808123e+07 2.32482903e+07 4.32594363e+07 1.86963124e+08], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
1379538.222 1 0.4%
 
111513.7256 1 0.4%
 
1561226.972 1 0.4%
 
3277556.634 1 0.4%
 
6301002.927 1 0.4%
 
743242.2339 1 0.4%
 
14135968.29 1 0.4%
 
83360157.19 1 0.4%
 
3311449.044 1 0.4%
 
208371.6214 1 0.4%
 
Other values (270) 270 96.4%
 
ValueCountFrequency (%) 
455.4945903 1 0.4%
 
3289.332244 1 0.4%
 
5652.252322 1 0.4%
 
8280.189998 1 0.4%
 
9490.182812 1 0.4%
 
ValueCountFrequency (%) 
186963124.2 1 0.4%
 
113558146.9 1 0.4%
 
113450440.8 1 0.4%
 
83360157.19 1 0.4%
 
64632214.3 1 0.4%
 

conv_rate_2019
Real number (ℝ≥0)

ZEROS
Distinct count272
Unique (%)97.1%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean0.09627590395951732
Minimum0.0
Maximum1.4866369032738096
Zeros9
Zeros (%)3.2%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0.00236285741
Q10.01328273598
median0.03422350946
Q30.06730298481
95-th percentile0.4557081518
Maximum1.486636903
Range1.486636903
Interquartile range (IQR)0.05402024883

Descriptive statistics

Standard deviation0.1953949408
Coefficient of variation (CV)2.029531096
Kurtosis22.02507964
Mean0.09627590396
Median Absolute Deviation (MAD)0.1064402901
Skewness4.306504498
Sum26.95725311
Variance0.03817918291
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.00000000e+00 5.36870090e-07 3.62983804e-02 7.05798477e-02 2.24958984e-01 6.95962180e-01 1.48663690e+00], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 9 3.2%
 
0.01574813489 1 0.4%
 
0.02954706232 1 0.4%
 
0.007092902009 1 0.4%
 
0.009073408659 1 0.4%
 
0.02208591823 1 0.4%
 
0.1183069694 1 0.4%
 
0.03567077842 1 0.4%
 
0.006446117844 1 0.4%
 
0.002378650944 1 0.4%
 
Other values (262) 262 93.6%
 
ValueCountFrequency (%) 
0 9 3.2%
 
1.073740181e-06 1 0.4%
 
9.719072523e-05 1 0.4%
 
0.001088374587 1 0.4%
 
0.001699836004 1 0.4%
 
ValueCountFrequency (%) 
1.486636903 1 0.4%
 
1.315902045 1 0.4%
 
1.301778429 1 0.4%
 
1.060920574 1 0.4%
 
0.8888549618 1 0.4%
 

rpconv_growth
Real number (ℝ≥0)

ZEROS
HIGH CORRELATION
Distinct count203
Unique (%)72.5%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean6.228598291175663
Minimum0.0
Maximum1279.3502413780902
Zeros78
Zeros (%)27.9%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q10
median0.8720978271
Q31.048764161
95-th percentile2.697868653
Maximum1279.350241
Range1279.350241
Interquartile range (IQR)1.048764161

Descriptive statistics

Standard deviation76.56572126
Coefficient of variation (CV)12.29260865
Kurtosis276.917092
Mean6.228598291
Median Absolute Deviation (MAD)10.54731862
Skewness16.59829695
Sum1744.007522
Variance5862.309671
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.00000000e+00 8.29245656e-04 7.03117718e-01 8.98022821e-01 1.03969260e+00 1.26596018e+00 2.63126419e+00 5.55935589e+01 1.27935024e+03], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 78 27.9%
 
1.27351184 1 0.4%
 
1.009629686 1 0.4%
 
0.8059747614 1 0.4%
 
0.9729028685 1 0.4%
 
0.4572422522 1 0.4%
 
0.8986146757 1 0.4%
 
0.9440479771 1 0.4%
 
1.223319012 1 0.4%
 
1.024745201 1 0.4%
 
Other values (193) 193 68.9%
 
ValueCountFrequency (%) 
0 78 27.9%
 
0.001658491313 1 0.4%
 
0.005051404964 1 0.4%
 
0.02200126534 1 0.4%
 
0.06387572998 1 0.4%
 
ValueCountFrequency (%) 
1279.350241 1 0.4%
 
60.6394913 1 0.4%
 
50.5476265 1 0.4%
 
27.2312695 1 0.4%
 
25.74113475 1 0.4%
 

conv_2019
Real number (ℝ≥0)

ZEROS
Distinct count271
Unique (%)96.8%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean1511340.0343548583
Minimum0.0
Maximum82313174.0
Zeros9
Zeros (%)3.2%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile47.735
Q112451.8375
median96960.25001
Q3541701.1753
95-th percentile5145382.1
Maximum82313174
Range82313174
Interquartile range (IQR)529249.3378

Descriptive statistics

Standard deviation6856683.617
Coefficient of variation (CV)4.536823919
Kurtosis85.54325074
Mean1511340.034
Median Absolute Deviation (MAD)2273080.038
Skewness8.605362364
Sum423175209.6
Variance4.701411023e+13
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.00000000e+00 2.00000000e+00 1.28695000e+02 2.49471429e+03 2.67689966e+04 ... 5.99644000e+05 1.90125345e+06 4.10043388e+06 1.52383464e+07 8.23131740e+07], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 9 3.2%
 
21 2 0.7%
 
82313174 1 0.4%
 
48139.58 1 0.4%
 
6778 1 0.4%
 
10507229.71 1 0.4%
 
44387.19002 1 0.4%
 
5615.566673 1 0.4%
 
11021.83 1 0.4%
 
206005.4824 1 0.4%
 
Other values (261) 261 93.2%
 
ValueCountFrequency (%) 
0 9 3.2%
 
4 1 0.4%
 
21 2 0.7%
 
25 1 0.4%
 
37 1 0.4%
 
ValueCountFrequency (%) 
82313174 1 0.4%
 
52312907.25 1 0.4%
 
45214830.31 1 0.4%
 
26485377 1 0.4%
 
16390868.8 1 0.4%
 

revenueusd_2018
Real number (ℝ≥0)

ZEROS
Distinct count212
Unique (%)75.7%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean56368315.43424887
Minimum0.0
Maximum2675494151.99
Zeros69
Zeros (%)24.6%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q110.5862427
median1801613.46
Q326837972.61
95-th percentile188257899.6
Maximum2675494152
Range2675494152
Interquartile range (IQR)26837962.02

Descriptive statistics

Standard deviation220457799.2
Coefficient of variation (CV)3.911023374
Kurtosis80.02819376
Mean56368315.43
Median Absolute Deviation (MAD)81885365.17
Skewness8.050472016
Sum1.578312832e+10
Variance4.860164123e+16
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.00000000e+00 9.15668178e-01 1.77487352e+01 1.05129352e+03 1.76271473e+04 ... 7.07421412e+06 3.63957663e+07 1.42146025e+08 2.60020182e+08 2.67549415e+09], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 69 24.6%
 
130233547.9 1 0.4%
 
35650908.82 1 0.4%
 
3852810.538 1 0.4%
 
312840.4507 1 0.4%
 
9614013.3 1 0.4%
 
117990661.4 1 0.4%
 
166451.5668 1 0.4%
 
70317472.65 1 0.4%
 
709240674.2 1 0.4%
 
Other values (202) 202 72.1%
 
ValueCountFrequency (%) 
0 69 24.6%
 
1.831336357 1 0.4%
 
13.50454481 1 0.4%
 
15 1 0.4%
 
20.49747045 1 0.4%
 
ValueCountFrequency (%) 
2675494152 1 0.4%
 
1341830025 1 0.4%
 
1289387371 1 0.4%
 
995594064.7 1 0.4%
 
764843956.2 1 0.4%
 

kpo_growth
Real number (ℝ≥0)

ZEROS
HIGH CORRELATION
Distinct count118
Unique (%)42.1%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean0.5119257845082743
Minimum0.0
Maximum21.68201002828116
Zeros163
Zeros (%)58.2%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q10
median0
Q30.8197119471
95-th percentile1.260969839
Maximum21.68201003
Range21.68201003
Interquartile range (IQR)0.8197119471

Descriptive statistics

Standard deviation1.734199211
Coefficient of variation (CV)3.387598873
Kurtosis107.0564722
Mean0.5119257845
Median Absolute Deviation (MAD)0.6310984853
Skewness9.754646571
Sum143.3392197
Variance3.007446903
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[ 0. 0.04070836 0.87767752 1.04747047 1.73929458 21.68201003], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 163 58.2%
 
0.9883601221 1 0.4%
 
1.042193219 1 0.4%
 
0.9578050203 1 0.4%
 
1.026247059 1 0.4%
 
0.6152099247 1 0.4%
 
0.9321431914 1 0.4%
 
0.9819972121 1 0.4%
 
1.024027822 1 0.4%
 
0.8787564455 1 0.4%
 
Other values (108) 108 38.6%
 
ValueCountFrequency (%) 
0 163 58.2%
 
0.08141671598 1 0.4%
 
0.1362015029 1 0.4%
 
0.1443262171 1 0.4%
 
0.1574047723 1 0.4%
 
ValueCountFrequency (%) 
21.68201003 1 0.4%
 
16.70527059 1 0.4%
 
7.175038721 1 0.4%
 
4.604086829 1 0.4%
 
1.842859416 1 0.4%
 

shopping_share_growth
Real number (ℝ≥0)

ZEROS
Distinct count97
Unique (%)34.6%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean0.6464357725911846
Minimum0.0
Maximum16.159313725490197
Zeros184
Zeros (%)65.7%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q10
median0
Q30.7349690151
95-th percentile2.21140577
Maximum16.15931373
Range16.15931373
Interquartile range (IQR)0.7349690151

Descriptive statistics

Standard deviation1.968392714
Coefficient of variation (CV)3.044993482
Kurtosis44.11405213
Mean0.6464357726
Median Absolute Deviation (MAD)0.8786190772
Skewness6.308421075
Sum181.0020163
Variance3.874569878
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[ 0. 0.04606742 1.57838168 2.55409576 16.15931373], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 184 65.7%
 
0.6810344828 1 0.4%
 
0.4198520345 1 0.4%
 
0.9644444444 1 0.4%
 
1.56544434 1 0.4%
 
0.1653709612 1 0.4%
 
0.6671074665 1 0.4%
 
0.5185185185 1 0.4%
 
2.435845569 1 0.4%
 
0.5241120198 1 0.4%
 
Other values (87) 87 31.1%
 
ValueCountFrequency (%) 
0 184 65.7%
 
0.09213483146 1 0.4%
 
0.1653709612 1 0.4%
 
0.188034188 1 0.4%
 
0.2236024845 1 0.4%
 
ValueCountFrequency (%) 
16.15931373 1 0.4%
 
15.684469 1 0.4%
 
15.07211538 1 0.4%
 
14.60487805 1 0.4%
 
7.720020855 1 0.4%
 

rev_growth
Real number (ℝ≥0)

ZEROS
HIGH CORRELATION
Distinct count203
Unique (%)72.5%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean165.5855272674492
Minimum0.0
Maximum45217.713585206926
Zeros78
Zeros (%)27.9%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q10
median0.6314484599
Q31.138671872
95-th percentile3.437805899
Maximum45217.71359
Range45217.71359
Interquartile range (IQR)1.138671872

Descriptive statistics

Standard deviation2702.361004
Coefficient of variation (CV)16.3200314
Kurtosis279.8612456
Mean165.5855273
Median Absolute Deviation (MAD)325.6129938
Skewness16.72706474
Sum46363.94763
Variance7302754.994
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.00000000e+00 1.46184648e-03 1.24493064e+00 1.64332923e+00 3.25123111e+00 1.13874500e+01 7.72152983e+01 4.52177136e+04], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 78 27.9%
 
0.7507402932 1 0.4%
 
0.8801270851 1 0.4%
 
1.346394464 1 0.4%
 
1.758004366 1 0.4%
 
0.7945674046 1 0.4%
 
1.594095484 1 0.4%
 
0.9896484064 1 0.4%
 
0.9456617801 1 0.4%
 
45217.71359 1 0.4%
 
Other values (193) 193 68.9%
 
ValueCountFrequency (%) 
0 78 27.9%
 
0.00292369296 1 0.4%
 
0.005490392043 1 0.4%
 
0.00599449553 1 0.4%
 
0.03000623237 1 0.4%
 
ValueCountFrequency (%) 
45217.71359 1 0.4%
 
699.2765957 1 0.4%
 
92.83202543 1 0.4%
 
61.59857118 1 0.4%
 
41.95522109 1 0.4%
 

industry
Categorical

Distinct count12
Unique (%)4.3%
Missing0
Missing (%)0.0%
Memory size2.3 KiB
E-Commerce
91
Agencies
48
Other
30
Travel
29
Finance
23
Other values (7)
59
ValueCountFrequency (%) 
E-Commerce 91 32.5%
 
Agencies 48 17.1%
 
Other 30 10.7%
 
Travel 29 10.4%
 
Finance 23 8.2%
 
Health 13 4.6%
 
Education 11 3.9%
 
Technology (Not e-Commerce) 10 3.6%
 
Automotive 8 2.9%
 
Telecommunications 8 2.9%
 
Other values (2) 9 3.2%
 

Composition

Contains charsTrue
Contains digitsFalse
Contains whitespaceTrue
Contains non-wordsTrue

Length

Max length27
Mean length9.414285714
Min length5
Scatter

report_rev
Boolean

Distinct count2
Unique (%)0.7%
Missing0
Missing (%)0.0%
Memory size360.0 B
True
176
False
104
ValueCountFrequency (%) 
True 176 62.9%
 
False 104 37.1%
 

conv_rate_2018
Real number (ℝ≥0)

ZEROS
Distinct count274
Unique (%)97.9%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean0.10594253175844151
Minimum0.0
Maximum5.317592518610548
Zeros7
Zeros (%)2.5%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0.003836862765
Q10.01465590076
median0.03057099884
Q30.06683521432
95-th percentile0.4028089704
Maximum5.317592519
Range5.317592519
Interquartile range (IQR)0.05217931356

Descriptive statistics

Standard deviation0.3641176143
Coefficient of variation (CV)3.436935179
Kurtosis153.5100971
Mean0.1059425318
Median Absolute Deviation (MAD)0.1236918831
Skewness11.30295825
Sum29.66390889
Variance0.1325816371
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0. 0.03359693 0.06607755 0.18333336 0.6149877 5.31759252], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 7 2.5%
 
0.005134933153 1 0.4%
 
0.04192442693 1 0.4%
 
0.1825430174 1 0.4%
 
0.02949046836 1 0.4%
 
0.02234564251 1 0.4%
 
0.01944284869 1 0.4%
 
0.02456505455 1 0.4%
 
0.4270489999 1 0.4%
 
0.05515022395 1 0.4%
 
Other values (264) 264 94.3%
 
ValueCountFrequency (%) 
0 7 2.5%
 
0.001151811424 1 0.4%
 
0.002403646925 1 0.4%
 
0.002851664924 1 0.4%
 
0.002923079172 1 0.4%
 
ValueCountFrequency (%) 
5.317592519 1 0.4%
 
1.700507493 1 0.4%
 
1.659399512 1 0.4%
 
1.088244322 1 0.4%
 
0.6161139832 1 0.4%
 

roi_growth
Real number (ℝ≥0)

ZEROS
HIGH CORRELATION
Distinct count203
Unique (%)72.5%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean51.66584595033604
Minimum0.0
Maximum12671.64928497055
Zeros78
Zeros (%)27.9%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q10
median0.82879898
Q31.175416498
95-th percentile5.97747317
Maximum12671.64928
Range12671.64928
Interquartile range (IQR)1.175416498

Descriptive statistics

Standard deviation761.3420893
Coefficient of variation (CV)14.73588742
Kurtosis273.4729884
Mean51.66584595
Median Absolute Deviation (MAD)99.63040964
Skewness16.46030532
Sum14466.43687
Variance579641.7769
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.00000000e+00 2.14232836e-03 7.87415274e-01 1.28449241e+00 1.71305026e+00 9.78023785e+00 5.12587374e+01 1.26716493e+04], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 78 27.9%
 
0.9124669861 1 0.4%
 
0.9976852535 1 0.4%
 
0.7667305916 1 0.4%
 
0.127590798 1 0.4%
 
5.934495157 1 0.4%
 
1.039788782 1 0.4%
 
1.204013301 1 0.4%
 
1.645000129 1 0.4%
 
1.071772311 1 0.4%
 
Other values (193) 193 68.9%
 
ValueCountFrequency (%) 
0 78 27.9%
 
0.00428465672 1 0.4%
 
0.007665927023 1 0.4%
 
0.04787262432 1 0.4%
 
0.05243525658 1 0.4%
 
ValueCountFrequency (%) 
12671.64928 1 0.4%
 
1374.382356 1 0.4%
 
57.22324661 1 0.4%
 
45.2942281 1 0.4%
 
35.65533829 1 0.4%
 

optimization_growth
Real number (ℝ≥0)

ZEROS
Distinct count106
Unique (%)37.9%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean0.5086399850069554
Minimum0.0
Maximum24.249451023713625
Zeros175
Zeros (%)62.5%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q10
median0
Q30.9699363804
95-th percentile1.322056613
Maximum24.24945102
Range24.24945102
Interquartile range (IQR)0.9699363804

Descriptive statistics

Standard deviation1.602958428
Coefficient of variation (CV)3.151459726
Kurtosis175.0205939
Mean0.508639985
Median Absolute Deviation (MAD)0.6415518613
Skewness12.14764558
Sum142.4191958
Variance2.569475721
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[ 0. 0.07481122 0.88564237 1.13479146 1.4787262 24.24945102], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 175 62.5%
 
1.03117825 1 0.4%
 
1.003861126 1 0.4%
 
1.097032515 1 0.4%
 
1.040880807 1 0.4%
 
0.8029838346 1 0.4%
 
0.924132166 1 0.4%
 
2.541072412 1 0.4%
 
1.342067944 1 0.4%
 
1.026158097 1 0.4%
 
Other values (96) 96 34.3%
 
ValueCountFrequency (%) 
0 175 62.5%
 
0.1496224419 1 0.4%
 
0.1586110418 1 0.4%
 
0.4447721977 1 0.4%
 
0.4762910529 1 0.4%
 
ValueCountFrequency (%) 
24.24945102 1 0.4%
 
7.938348499 1 0.4%
 
4.379733072 1 0.4%
 
2.541072412 1 0.4%
 
2.273863638 1 0.4%
 

agency_name
Categorical

HIGH CARDINALITY
Distinct count183
Unique (%)65.4%
Missing0
Missing (%)0.0%
Memory size2.3 KiB
Elite SEM
 
8
The Richards Group
 
8
Chacka Marketing
 
7
Tinuiti
 
6
Contversion
 
5
Other values (178)
246
ValueCountFrequency (%) 
Elite SEM 8 2.9%
 
The Richards Group 8 2.9%
 
Chacka Marketing 7 2.5%
 
Tinuiti 6 2.1%
 
Contversion 5 1.8%
 
Rakuten LinkShare 5 1.8%
 
Zuno 5 1.8%
 
ClickThrough Marketing 5 1.8%
 
Ovative 5 1.8%
 
Vincodo 4 1.4%
 
Other values (173) 222 79.3%
 

Composition

Contains charsTrue
Contains digitsTrue
Contains whitespaceTrue
Contains non-wordsTrue

Length

Max length50
Mean length13.76071429
Min length3
Scatter

conv_rate_growth
Real number (ℝ≥0)

ZEROS
Distinct count272
Unique (%)97.1%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean1.255006900345914
Minimum0.0
Maximum12.477261408319011
Zeros9
Zeros (%)3.2%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0.175030666
Q10.7700864321
median1.002532393
Q31.240011175
95-th percentile3.196388543
Maximum12.47726141
Range12.47726141
Interquartile range (IQR)0.4699247426

Descriptive statistics

Standard deviation1.409159727
Coefficient of variation (CV)1.122830262
Kurtosis31.66297634
Mean1.2550069
Median Absolute Deviation (MAD)0.6586080553
Skewness5.080059328
Sum351.4019321
Variance1.985731136
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.00000000e+00 5.05819181e-05 5.85955447e-01 8.59971429e-01 1.13783465e+00 1.43351984e+00 3.70778884e+00 1.24772614e+01], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 9 3.2%
 
0.7907680809 1 0.4%
 
1.343984486 1 0.4%
 
1.042102955 1 0.4%
 
0.9057394842 1 0.4%
 
0.9576583603 1 0.4%
 
11.50505774 1 0.4%
 
1.111732289 1 0.4%
 
0.8684759511 1 0.4%
 
1.019470875 1 0.4%
 
Other values (262) 262 93.6%
 
ValueCountFrequency (%) 
0 9 3.2%
 
0.0001011638361 1 0.4%
 
0.03324943305 1 0.4%
 
0.05485403454 1 0.4%
 
0.06804666147 1 0.4%
 
ValueCountFrequency (%) 
12.47726141 1 0.4%
 
11.50505774 1 0.4%
 
10.16908503 1 0.4%
 
7.994264254 1 0.4%
 
6.934079977 1 0.4%
 

optimization_share_2019
Real number (ℝ≥0)

ZEROS
Distinct count105
Unique (%)37.5%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean0.2601730639159997
Minimum0.0
Maximum1.0
Zeros175
Zeros (%)62.5%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q10
median0
Q30.6605287503
95-th percentile0.9370150905
Maximum1
Range1
Interquartile range (IQR)0.6605287503

Descriptive statistics

Standard deviation0.3703966875
Coefficient of variation (CV)1.423655016
Kurtosis-0.9885402283
Mean0.2601730639
Median Absolute Deviation (MAD)0.3338762438
Skewness0.8911368898
Sum72.8484579
Variance0.1371937061
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0. 0.01053039 0.66096825 1. ], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 175 62.5%
 
1 2 0.7%
 
0.5159956789 1 0.4%
 
0.8906127352 1 0.4%
 
0.6947643459 1 0.4%
 
0.3247220565 1 0.4%
 
0.1704201444 1 0.4%
 
0.9230827334 1 0.4%
 
0.871336858 1 0.4%
 
0.8676304793 1 0.4%
 
Other values (95) 95 33.9%
 
ValueCountFrequency (%) 
0 175 62.5%
 
0.02106077485 1 0.4%
 
0.06600149031 1 0.4%
 
0.08492744621 1 0.4%
 
0.0883539722 1 0.4%
 
ValueCountFrequency (%) 
1 2 0.7%
 
0.9951471768 1 0.4%
 
0.9942940113 1 0.4%
 
0.993653163 1 0.4%
 
0.9914479709 1 0.4%
 

sb_share_2018
Real number (ℝ≥0)

ZEROS
Distinct count205
Unique (%)73.2%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean0.11722849069285313
Minimum0.0
Maximum1.0
Zeros75
Zeros (%)26.8%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q10
median0.02889180035
Q30.1258382135
95-th percentile0.5656917642
Maximum1
Range1
Interquartile range (IQR)0.1258382135

Descriptive statistics

Standard deviation0.2008647845
Coefficient of variation (CV)1.713446819
Kurtosis6.007148132
Mean0.1172284907
Median Absolute Deviation (MAD)0.1378745868
Skewness2.441447345
Sum32.82397739
Variance0.04034666164
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.00000000e+00 3.41896549e-06 4.73229151e-04 4.49838932e-02 1.25953378e-01 4.13416660e-01 1.00000000e+00], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 75 26.8%
 
1 2 0.7%
 
0.002042626957 1 0.4%
 
0.07058777137 1 0.4%
 
0.1944142102 1 0.4%
 
0.2532699693 1 0.4%
 
0.02256982002 1 0.4%
 
0.02142878665 1 0.4%
 
0.3367161271 1 0.4%
 
0.1185425105 1 0.4%
 
Other values (195) 195 69.6%
 
ValueCountFrequency (%) 
0 75 26.8%
 
6.837930977e-06 1 0.4%
 
6.860360429e-05 1 0.4%
 
0.0001714656048 1 0.4%
 
0.000188805727 1 0.4%
 
ValueCountFrequency (%) 
1 2 0.7%
 
0.9668198792 1 0.4%
 
0.9458501028 1 0.4%
 
0.8805525939 1 0.4%
 
0.8694984868 1 0.4%
 

brand_share_growth
Real number (ℝ≥0)

ZEROS
Distinct count226
Unique (%)80.7%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean1.3014926110412266
Minimum0.0
Maximum104.11764705882355
Zeros53
Zeros (%)18.9%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q10.3429924276
median0.9726159004
Q31.231966568
95-th percentile2.153582927
Maximum104.1176471
Range104.1176471
Interquartile range (IQR)0.8889741402

Descriptive statistics

Standard deviation6.214814557
Coefficient of variation (CV)4.775143942
Kurtosis271.2962226
Mean1.301492611
Median Absolute Deviation (MAD)1.014756957
Skewness16.34624448
Sum364.4179311
Variance38.62391997
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0.00000000e+00 6.60916742e-03 7.43828512e-01 1.24181221e+00 1.64682038e+00 2.45280569e+00 4.93201779e+00 1.04117647e+02], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 53 18.9%
 
1 3 1.1%
 
0.9913793103 1 0.4%
 
1.215438023 1 0.4%
 
1.027709684 1 0.4%
 
1.627479161 1 0.4%
 
2.10285121 1 0.4%
 
1.105090553 1 0.4%
 
0.8221554888 1 0.4%
 
0.9018666667 1 0.4%
 
Other values (216) 216 77.1%
 
ValueCountFrequency (%) 
0 53 18.9%
 
0.01321833485 1 0.4%
 
0.106557377 1 0.4%
 
0.1677419355 1 0.4%
 
0.1778795812 1 0.4%
 
ValueCountFrequency (%) 
104.1176471 1 0.4%
 
5.647636587 1 0.4%
 
4.216398986 1 0.4%
 
4.108674756 1 0.4%
 
3.916514397 1 0.4%
 

kpo_share_2018
Real number (ℝ≥0)

ZEROS
HIGH CORRELATION
Distinct count118
Unique (%)42.1%
Missing0
Missing (%)0.0%
Infinite0
Infinite (%)0.0%
Mean0.23474881298104203
Minimum0.0
Maximum0.9918837927711576
Zeros163
Zeros (%)58.2%
Memory size2.3 KiB
Mini histogram

Quantile statistics

Minimum0
5-th percentile0
Q10
median0
Q30.517429229
95-th percentile0.8821740147
Maximum0.9918837928
Range0.9918837928
Interquartile range (IQR)0.517429229

Descriptive statistics

Standard deviation0.3319347421
Coefficient of variation (CV)1.413999662
Kurtosis-0.7158564216
Mean0.234748813
Median Absolute Deviation (MAD)0.2942979511
Skewness0.9650834515
Sum65.72966763
Variance0.110180673
Histogram
Histogram with fixed size bins (bins=10)
Histogram
Histogram with variable size bins (bins=[0. 0.00232854 0.47480045 0.99188379], "bayesian blocks" binning strategy used)
ValueCountFrequency (%) 
0 163 58.2%
 
0.8472575684 1 0.4%
 
0.2320205636 1 0.4%
 
0.3727146553 1 0.4%
 
0.6999493773 1 0.4%
 
0.7069195722 1 0.4%
 
0.9918837928 1 0.4%
 
0.1031338123 1 0.4%
 
0.6222811948 1 0.4%
 
0.6459118595 1 0.4%
 
Other values (108) 108 38.6%
 
ValueCountFrequency (%) 
0 163 58.2%
 
0.004657073563 1 0.4%
 
0.007727436006 1 0.4%
 
0.008015847018 1 0.4%
 
0.009308777524 1 0.4%
 
ValueCountFrequency (%) 
0.9918837928 1 0.4%
 
0.9809069036 1 0.4%
 
0.9769349275 1 0.4%
 
0.9659881492 1 0.4%
 
0.9636004562 1 0.4%
 

Correlations

Missing values

Sample

Last rows

agency_namebrand_campaigns_2018brand_campaigns_2019brand_share_growthcampaigns_2018campaigns_2019campaigns_growthclicks_2018clicks_2019client_typeconv_2018conv_2019conv_rate_2018conv_rate_2019conv_rate_growthconv_rate_opt_growthcostusd_2018costusd_2019growthindustrykpo_conv_rate_growthkpo_growthkpo_share_2018kpo_share_2019non_optimizer_2018non_optimizer_2019non_optimizer_growthoptimization_growthoptimization_share_2019regionreport_revrev_growthrevenueusd_2018revenueusd_2019roi_growthrpconv_growthsb_cvr_growthsb_growthsb_share_2018sb_share_2019shopping_campaigns_2018shopping_campaigns_2019shopping_growthshopping_share_growthwith_others_products
270Zuno0.00.00.0000003.03.01.00000012065.02201.0Agency2.900000e+016.086667e+010.0024040.02765411.5050580.0000005.652252e+031.604295e+030.283833Technology (Not e-Commerce)0.0000000.0000000.0000000.0000000.4802680.7509231.5635490.0000000.000000APJTrue2.1190622.613237e+025.537610e+027.4658811.0096300.8461660.4792420.5197320.2490770.00.00.0000000.000000No
271athenahealth10.08.01.08888949.036.00.734694713347.0709840.0Advertiser8.862000e+034.777000e+030.0124230.0067300.5417060.0000006.287914e+065.375516e+060.854897Health0.0000000.0000000.0000000.0000000.0115620.1126819.7459310.0000000.000000AMERFalse0.0000000.000000e+000.000000e+000.0000000.0000000.0000000.0000000.0000000.0000000.00.00.0000000.000000No
272eBay Classifieds315.0271.02.1306622593.01047.00.40377972941689.061149936.0Advertiser4.818697e+061.239846e+070.0660620.2027553.0691470.0000001.057351e+071.321341e+071.249671E-Commerce0.0000000.0000000.0000000.0000000.0174270.0547003.1388100.0000000.000000AMERFalse0.0000000.000000e+000.000000e+000.0000000.0000003.0327491.2929640.7150030.9244730.00.00.0000000.000000No
273eBay Classifieds0.00.00.00000064.048.00.75000013395893.015106156.0Advertiser8.173630e+051.009128e+060.0610160.0668021.0948360.0000002.256203e+062.599410e+061.152117Technology (Not e-Commerce)0.0000000.0000000.0000000.0000000.3763670.0363220.0965080.0000000.000000APJFalse0.0000000.000000e+000.000000e+000.0000000.0000000.9799987.2800590.1260570.9177050.00.00.0000000.000000No
274iCrossing - AAA Auto Club Group132.057.01.120393288.0111.00.385417281839.070017.0Agency4.110200e+041.150000e+040.1458350.1642461.1262440.0000001.441158e+062.338332e+050.162254Automotive0.0000000.0000000.0000000.0000001.0000001.0000001.0000000.0000000.000000AMERFalse0.0000001.299400e+040.000000e+000.0000000.0000000.0000000.0000000.0000000.0000000.00.00.0000000.000000No
275iCrossing - H&L Partners37.029.00.30616650.0128.02.560000931613.01064510.0Agency5.576580e+057.255750e+050.5985940.6816051.1386760.0000003.360994e+063.561170e+061.059559Automotive0.0000000.0000000.0000000.0000000.0457150.2121524.6408020.0000000.000000AMERFalse0.0000000.000000e+000.000000e+000.0000000.0000000.0000000.0000000.0000000.0000000.00.00.0000000.000000No
276iCrossing - Humana1.00.00.00000011522.08354.00.7250482103671.01416611.0Agency1.775340e+047.207019e+030.0084390.0050880.6028390.5209971.856291e+071.155876e+070.622681Finance0.4538170.9546470.1031340.0984560.8933350.8874960.9934651.0547350.112504AMERFalse0.0000002.740000e+020.000000e+000.0000000.0000000.5146483.9776620.0035320.0140470.00.00.0000000.000000No
277iCrossing - PetSmart412.0407.01.011989797.0778.00.97616151130375.055232716.0Agency4.175260e+055.984480e+050.0081660.0108351.3268610.0000001.568468e+071.796723e+071.145527E-Commerce0.0000000.0000000.0000000.0000000.4109780.3754550.9135660.0000000.000000AMERTrue1.3040752.192769e+072.859535e+071.1384060.9098290.0000000.0000000.0000000.00000090.0134.01.4888891.525250No
278iCrossing - VMware1646.01210.01.1182885586.03672.00.6573585031962.02170946.0Agency4.039700e+042.470600e+040.0080280.0113801.4175611.1261645.833810e+062.769542e+060.474740Technology (Not e-Commerce)1.1277561.0086570.3084000.3110700.6885090.6752780.9807831.0424750.324722AMERTrue0.6155272.909844e+061.791087e+061.2965561.0064530.0072054.4162920.0030910.01365241.034.00.8292681.261518No
279iFood17.00.00.0000003807.0944.00.24796416288763.011421808.0Advertiser1.471923e+065.657860e+050.0903640.0495360.5481770.6092042.789725e+061.918326e+060.687640E-Commerce0.1295140.1901060.4798490.0912220.1602400.0290040.1810051.1562780.970996AMERTrue0.0496021.179907e+085.852553e+060.0721330.1290420.6759622.4444190.3599110.8797740.00.00.0000000.000000No

First rows

agency_namebrand_campaigns_2018brand_campaigns_2019brand_share_growthcampaigns_2018campaigns_2019campaigns_growthclicks_2018clicks_2019client_typeconv_2018conv_2019conv_rate_2018conv_rate_2019conv_rate_growthconv_rate_opt_growthcostusd_2018costusd_2019growthindustrykpo_conv_rate_growthkpo_growthkpo_share_2018kpo_share_2019non_optimizer_2018non_optimizer_2019non_optimizer_growthoptimization_growthoptimization_share_2019regionreport_revrev_growthrevenueusd_2018revenueusd_2019roi_growthrpconv_growthsb_cvr_growthsb_growthsb_share_2018sb_share_2019shopping_campaigns_2018shopping_campaigns_2019shopping_growthshopping_share_growthwith_others_products
0360i - Local3.00.00.0000001427.01125.00.7883671.534119e+071.674395e+07Agency8.314240e+051.125107e+060.0541960.0671951.2398590.0000007.233945e+066.098127e+060.842988Other0.0000000.0000000.0000000.0000000.1162540.5312454.5696840.0000000.000000AMERTrue1.3867152.170932e+073.010464e+071.6450001.0247450.0000001.0439260.0294400.0307330.00.00.0000000.000000No
1360i - NCL41.076.01.2714471782.02598.01.4579121.502170e+072.020999e+07Agency1.213516e+051.258271e+050.0080780.0062260.7706930.6265751.332000e+071.829587e+071.373564Travel0.4619770.8765990.1386190.1215130.8073080.8013000.9925581.0311780.198700AMERTrue1.3703851.393432e+081.909539e+080.9976851.3216433.2837631.4274450.0540740.0771870.00.00.0000000.000000No
2360i - Roto Rooter0.00.00.000000538.0606.01.1263941.009388e+061.018405e+06Agency2.080410e+051.971640e+050.2061060.1936010.9393260.0000001.094154e+071.207269e+071.103381Other0.0000000.0000000.0000000.0000000.2326960.3768831.6196370.0000000.000000AMERFalse0.0000000.000000e+000.000000e+000.0000000.0000000.0000000.0000000.0000000.0000000.00.00.0000000.000000No
3AIDA Cruises718.01070.01.2389931218.01465.01.2027911.505637e+071.802240e+07Advertiser4.981787e+045.658646e+040.0033090.0031400.9489320.0000005.980399e+066.182531e+061.033799Travel0.0000000.0000000.0000000.0000000.0696690.0103750.1489210.0000000.000000EMEATrue0.9058371.302335e+081.179704e+080.8762220.7974860.7546511.3736430.1208280.1659740.00.00.0000000.000000No
4Accor570.0536.01.20620497380.075917.00.7795956.673164e+076.619511e+07Advertiser3.497508e+063.636022e+060.0524120.0549291.0480301.5793203.746718e+073.753027e+071.001684Travel1.5522381.3289000.3653280.4854840.6053070.4702950.7769531.3420680.529705EMEATrue1.0055289.955941e+081.001098e+091.0038380.9672230.8343861.5058910.0293650.0442210.00.00.0000000.000000No
5Ad Premier2.01.00.64473749.038.00.7755103.977020e+054.801290e+05Agency9.582900e+031.197735e+040.0240960.0249461.0352940.0000001.115137e+051.256851e+051.127082Agencies0.0000000.0000000.0000000.0000000.8819990.5156670.5846570.0000000.000000EMEATrue0.7711809.866199e+057.608611e+050.6842270.6170091.3318744.7217270.0826900.39044021.015.00.7142860.921053No
6Ad Premier1.00.00.00000093.025.00.2688172.049100e+051.842700e+05Agency3.116370e+032.170630e+030.0152080.0117800.7745430.0000007.274768e+046.545219e+040.899715E-Commerce0.0000000.0000000.0000000.0000000.5608680.4045840.7213540.0000000.000000EMEATrue0.6898393.150900e+052.173614e+050.7667310.9904010.0000000.0000000.0000000.00000027.07.00.2592590.964444No
7Adtraffic GmbH1.01.03.00000018.06.00.3333339.132700e+045.002800e+04Agency3.515000e+031.703000e+030.0384880.0340410.8844540.0000003.267127e+041.056063e+040.323239Health0.0000000.0000000.0000000.0000000.9682870.8186480.8454600.0000000.000000EMEATrue0.3436406.875517e+052.362703e+051.0631140.7092750.0000000.0000000.0000000.0000007.01.00.1428570.428571No
8AmFam/Mindshare48.066.00.746767126.0232.01.8412706.942360e+057.130410e+05Agency2.197700e+042.202800e+040.0316560.0308930.9758860.9549891.778984e+063.297518e+061.853596Finance0.9618060.9819970.8826130.8667230.0462790.1264312.7319500.9159590.873569AMERFalse0.0000000.000000e+000.000000e+000.0000000.0000000.3700840.0962760.0711090.0068460.00.00.0000000.000000No
9Amazon India49.057.01.627479596.0426.00.7147651.618480e+091.958070e+09Advertiser3.256994e+072.648538e+070.0201240.0135260.6721540.6599043.854668e+074.021273e+071.043221E-Commerce0.6555160.9769280.8842260.8638250.1154590.1326911.1492440.9805190.867309AMERTrue0.7474326.291641e+084.702576e+080.7164660.9191420.82288411.0518710.0003150.003485141.087.00.6170210.863250No